Apologies! In progress, but please continue…….
It is increasingly recognised that organisations must grapple with sustainability if they are to be successful into our uncertain future. To deliver that success, a new kind of leader is needed through the 2020s and beyond………
Leaders that focus on delivering increasing true value, not just GDP economic growth – purpose beyond profit!
Can your customers, employees and other stakeholders see your purpose beyond profit?
The primary purpose of any economy is not producing GDP, it is increasing the wellbeing of people, the whole population. “Value” has become increasingly associated with ££s (price) – it’s meaning has been devalued! At the very simplest level:
Value = the importance, worth, or usefulness of something
In 2020s business, as we endeavour to deliver on the huge opportunities thrown up by the imperative to transform due to climate change, let’s recapture the true meaning of value – the sum of a product or service’s economic, environmental and social / community benefit. The business opportunity is huge as consumers increasingly seek more ethical products and services. But, it requires bold leadership to pursue longer term greater gains; for some, there may have to be a significant transformation.
However, a clear sustainability vision, direction and strategy ensures progress and benefits are optimised for your organisation, your customers and your stakeholders, including our environment and society, not balanced in favour of short term £££s! This will deliver long term employees, customers and ££££s…… amongst many other wider positive benefits.
Let’s embrace the opportunities! Let us work with you to accelerate your progress………………………
Successful business leadership is no longer just about “what you know” and “who you know” (although collaboration will undoubtedly be part of many sustainable solutions), it is about how far and wide you can see in an increasingly uncertain world to envisage and deliver the positive and sustainable solutions which will be increasingly in demand!
Introducing value-driven sustainability management!